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PBS announces 'The Great American Read'

PBS announced at the Television Critics Association Press Tour, "The Great Amerian Read", a new eight-part television series and nationwide campaign that explores the joy of books and the power of reading, told through the prism of America’s 100 best-loved books, chosen by the public. Designed to spark a national conversation about reading and the books that have inspired, moved and shaped us, The Great American Read encompasses the eight-part PBS series, community reading programs and special events, and a wide range of digital and social media initiatives. Featuring testimonials from notable figures from the entertainment, sports, news and literary worlds, the series culminates in the first-ever national vote to choose “America’s Best-Loved Book.”

The Great American Read will launch in spring 2018 with a multi-platform digital and social campaign leading up to the reveal of the 100 books selected by the American public and an advisory panel of literary professionals. 

The series begins with a two-hour kick-off event in May, the special will feature appearances by celebrities and everyday Americans passionately advocating for and explaining their personal connections to their favorite books. Voting and social media engagement will continue throughout summer 2018, with six episodes of the series exploring the nominated books through themes such as “Being American,” “Heroes,” “Growing Up,” “What We Do for Love” and more. Throughout the summer, PBS stations will partner with local organizations and booksellers in the community to activate and inspire the next generation of readers through library, education and community initiatives. As summer turns to fall, voting will close and America’s top 10 books will be revealed counting down to America’s Best-Loved in the final episode of the series in September 2018.