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'American Beauty Star': reality competition series coming to Lifetime

Lifetime introduces a new competition series, "American Beauty Star," hosted and executive produced by Adriana Lima this fall. The series will premiere Thursday, September 21 at 10:30 p.m. ET/PT. During the series, twelve hair or makeup mavens must become 'beauty directors,' responsible for creating the overall look of their models.

Paired with a teammate who is a master of the opposite craft, together they will compete in a series of beauty challenges each week, from creating high-end editorial looks to the most current glam creations for red carpets and runway shows. At the end of the season, only the contestant who proves they have what it takes to revolutionize what's to come in beauty will be named "American Beauty Star."

Celebrity makeup artist Sir John serves as the contestant mentor and award-winning writer and Vogue's former Beauty Director Sarah Brown and world renowned photographer Russell James serve as the judges. Special beauty industry influencers and celebrity guests join the panel of judges each week including YouTube beauty sensation Michelle Phan; models Behati Prinsloo, Christie Brinkley and Camilla Alves; makeup bloggers and beauty influencers The Kattan Sisters Huda and Mona; singer Michelle Williams, Editor-in-Chief of Teen Vogue Elaine Welteroth and Empire actress Ta'Rhonda Jones.

The American Beauty Star contestants are:

Amanda Terry, Special EFX and Beauty Makeup Artist- Los Angeles, California

Andrew Velazquez, Makeup Artist - Los Angeles, California

Catherine Shim, Social Media Makeup Influencer - New York, New York

Corey Ford, Hair Stylist - Houston, Texas

Danny Jelaca, Hair Stylist - Miami, Florida

Jenny Strebe, Social Media Hair Influencer, Educator, Author - Scottsdale, Arizona

John Blaine, Hair Stylist - Los Angeles, California

Kym Nicole Oubre, Makeup Artist - Los Angeles, California

Mitchell Halliday, Social Media Makeup Influencer - Manchester, U.K.

Sandy Poirier, Hair Stylist - Boston, Massachusetts

Silvia Reis, Social Media Hair Influencer - San Francisco, California

Tyme The Infamous, YouTube Beauty Guru - Las Vegas, Nevada

The winner of "American Beauty Star" will receive a $50,000 cash prize, and a coveted spot on the beauty team for a Teen Vogue Magazine editorial spread. The prize package also includes $10,000 worth of product from Glamcor Mirrors and Jewelry TV, a year supply of Ardell Lashes, and $2,500 worth of FHI Tools. Individual episode prizes include opportunities creating an American Beauty Star branded capsule collection for Orly Nail polish, collaborating on a Color Wow photo shoot, $10,000 worth of jewelry from Jewelry TV and $5,000 worth of product from Huda Beauty.